Learn how to create custom product bundles in Shopify without using an app. Increase sales, offer discounts, and provide more value to your customers easily.

If you have an online store on Shopify, you might want to offer special deals where customers can buy multiple products together at a lower price. This is called a product bundle. For example, you might want to sell a set of items like a T-shirt, hat, and shoes together as a bundle, and offer them at a discount. This way, your customers feel like they’re getting more value, and you can sell more products!

Many Shopify store owners use apps to create bundles, but the good news is, you can do it without using any app. You can create custom product bundles directly in Shopify by following a few simple steps.

In this article, we’ll show you how to do this. We’ll explain it in simple, easy-to-follow steps, so anyone can do it, even if you’re new to Shopify. Let’s get started!

What is a Product Bundle?

Before we jump into how to create bundles, let’s first understand what a product bundle is.

A product bundle is when you sell two or more products together as one package, usually at a discounted price. For example, if you sell individual products like a shirt, hat, and shoes, you could offer a bundle with all three items at a lower price than if customers bought each item separately.

Here’s why bundles are awesome for your Shopify store:

They encourage customers to buy more: People love a good deal! If they see they can get more items for a cheaper price, they’re more likely to buy.
They increase your store’s sales: When customers buy more items in one go, your total sales go up.
They make shopping easier: Bundles make it easy for customers to buy items that go together, like a shampoo and conditioner set. It saves them time!

Why Should You Create Custom Bundles?

There are many reasons why creating custom bundles is a great idea for your Shopify store. Here are a few of the most important ones:

Increase Average Order Value (AOV): When you sell items in a bundle, customers are more likely to spend more money. For example, if a customer buys a T-shirt for $20, but they can buy a bundle with a T-shirt, hat, and shoes for $50, they’re likely to pick the bundle because it offers more value.
Offer More Value to Your Customers: Bundles let you offer your customers a discount. Everyone loves a good deal, and offering products in a bundle is a smart way to encourage them to buy more.
Highlight Popular Products: You can create bundles that feature your best-selling products. This helps push popular items to the front of your store and boosts their sales.
Create Seasonal or Themed Bundles: You can create bundles based on seasons, holidays, or themes. For example, you could create a summer bundle that includes a T-shirt, sunglasses, and sunscreen.

How to Create Custom Product Bundles in Shopify Without an App

Now that you know why bundles are important, let’s get into the actual steps on how to create them without using any apps. This is something you can do directly within Shopify, and it’s pretty simple.

Step 1: Organize Your Products

Before you create your bundle, you need to decide which products you want to include. It’s important to pick products that make sense when sold together. Here are some tips for choosing products:

Complementary Products: Pick products that go well together. For example, if you sell kitchen items, a great bundle could include a cutting board, a knife, and a set of measuring spoons.
Popular Products: Bundle some of your best-selling products. Customers love getting products they already know and trust.
Themed Bundles: You can also create bundles based on a theme, like a “Back-to-School” bundle that includes a backpack, notebook, and pencil case.

Make sure the items you choose for your bundle make sense and offer value to your customers. The idea is to make it easy for them to buy everything they need in one go!

Step 2: Create a New Product for Your Bundle

Once you have your products ready, you’ll need to create a new product in Shopify for the bundle. Here’s how to do it:

Log in to Your Shopify Store: Go to the Shopify website and log into your store.
Go to Products: On the left-hand menu, click on “Products.”
Click on Add Product: This will let you add a new product to your store.
Name Your Bundle: In the product name field, give your bundle a unique name. For example, you could call it “Summer Essentials Bundle” if it includes summer products like a beach towel, sunscreen, and sunglasses.
Write a Description: Describe your bundle in detail. Tell your customers exactly what products are included and why they should buy the bundle. Be sure to mention the discount they’re getting by buying everything together!
Set the Price: Price the bundle so that it offers a discount compared to buying each item separately. For example, if the individual items cost $60, you could sell the bundle for $50, giving your customers a $10 savings.
Upload Images: Add a clear, high-quality image of the products included in your bundle. This will help customers understand what they’re getting. You can either take a photo of the actual items or create a graphic that shows all the products together.

Step 3: Manage Inventory for the Bundle

When you create a bundle manually, Shopify doesn’t automatically track the stock of the individual items in the bundle. You will need to keep track of inventory for the items included in the bundle. Here’s how you can manage inventory:

Manually Update Inventory: When someone buys a bundle, you’ll need to update the inventory of the individual products that were part of the bundle. This means if a customer buys a bundle that includes a T-shirt and shoes, you’ll need to reduce the stock for both items.
Use Shopify’s Inventory Management: Shopify’s inventory management system helps you track how many units of each individual product you have in stock. If you sell a lot of bundles, you might need to update the inventory more often.

Step 4: Offer a Discount (Optional)

One of the best things about bundles is that you can offer a discount to encourage customers to buy them. Here’s how to create a discount for your bundles:

Go to Discounts: In Shopify, go to the “Discounts” section on the left-hand menu.
Create a New Discount: Click “Create Discount” and choose “Discount Code.”
Set the Discount: Set a discount for your bundle. For example, you can give 10% off the bundle price or offer a fixed discount, like $5 off.
Apply to Bundles: Make sure the discount only applies to the bundle you created. You can limit the discount to just that specific product.

Customers love discounts, and offering a special price for your bundles can encourage them to buy.

Step 5: Promote Your Bundle

Once your bundle is ready, it’s time to let your customers know about it! Here are some ideas for promoting your bundle:

Add to Your Store’s Collections: Make sure your bundle is easy to find on your website by adding it to relevant collections, like “New Arrivals” or “Special Offers.”
Promote on Social Media: Share your bundle on Instagram, Facebook, or Twitter. Use eye-catching images and write captions that highlight the value of the bundle.
Send an Email: If you have an email list, send out a newsletter letting your customers know about the new bundle.
Use Ads: You can also run ads on social media to promote your bundle to a wider audience.

Conclusion

Creating custom product bundles in Shopify without an app is an easy and effective way to increase sales and offer more value to your customers. By following these simple steps, you can create unique bundles, manage your inventory, and offer discounts—all without needing to install any extra apps.

Remember, the key to a successful bundle is offering products that go well together, making the bundle attractive to your customers, and promoting it effectively. With a little creativity, you can use bundles to grow your Shopify store and give your customers an amazing shopping experience.